Prada’s New Milan Venue To Be Equipped With XPAND 3D Systems

April 28, 2015
XPAND, a world leader in immersive digital imaging technologies, today announced that XPAND FOUR Kit and XPAND Passive 3D System (Gen2) will be used in theatres in the new Fondazione Prada venue in Milan following the successful deployment of XPAND systems in Italy.

Fondazione Prada’s new venue in Milan will be unveiled on May 9. Created on the site of a former distillery that dates from the 1910’s, the venue is notable for an architectural configuration that combines preexisting buildings with three new structures. The new Fondazione spaces, conceived by architecture firm OMA—led by Rem Koolhaas—expands the repertoire of spatial typologies in which art can be exhibited and shared with the public.

Visitors will enjoy breathtaking shows in a venue equipped with both passive and active 3D systems. XPAND FOUR Kit combined with the newest member of XPAND’s active 3D glasses family, XPAND 3D Glasses Lite Cinema and XPAND Passive 3D Polarization Modulator Gen2, will bring a new dimension to the former industrial spaces.

“At XPAND we are deeply honored that such an eminent venue selected a product from our cinema/professional lineup,” said Maria Costeira, CEO of XPAND. “It’s not the first time XPAND has been the chosen technology by the best and most prominent fashion brands in the world, which goes to show that entertainment, beauty and fashion should walk hand in hand.”

About Fondazione Prada

Fondazione Prada was created in 1993 as a platform to analyze present times through the staging of contemporary art exhibitions as well as architecture, cinema and philosophy projects. Fondazione Prada staged 24 solo shows in Milan until 2010, featuring artists such as David Smith, Michael Heizer, Louise Bourgeois, Dan Flavin, Laurie Anderson, Walter De Maria, Francesco Vezzoli and Steve McQueen.

The Milan venue is the second venue, following the Venetian venue at Ca’ Corner della Regina, a spectacular 18th-century palazzo on the Grand Canal in Venice opened in 2011.

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