XPAND News

XPAND's First and Largest 3D Cinema Deployment Agreement in India

September 27, 2009
XPAND, a worldwide authority in 3D cinemas and technology platforms, has embarked upon one of its most strategic partnership’s to-date by entering into a non-exclusive agreement with Scrabble Entertainment Pvt. Ltd., India’s leading company in digital conversion, as the 3D provider targeting a roll-out of 100 screens with the first phase commencing November 2009.

Both companies have experienced tremendous milestones during the digital deployment and with Scrabble Entertainment’s solidified Virtual Print Fee (VPF) model in place it has allowed even greater expansion into various territories throughout India, while endorsing the strong Hollywood movement of the 3D experience. By financing the exhibitor’s transition to the digital format, it has secured the studios commitments to provide both 2D/3D content and the forecasts to install over 200 systems annually will prove to be a natural succession into 3D. The partnership endorses XPAND’S reputation as the dominant 3D leader in the Asian continent, and validates the progressive vision of Scrabble Entertainment, which signifies the company’s efforts in accelerating the economic values through film entertainment mediums.

Mr. Ranjit Thakur, CEO, Scrabble Entertainment says, “The XPAND system provides complete flexibility for the exhibitors. It’s the best value for money system out there considering that the exhibitors can maximize their revenue potential every time. We are proud to partner with a company like XPAND.”

“This, by far, has been one of our most exciting announcements as the first 3D company to penetrate India’s digital marketplace, with such an esteemed and well-recognized group as Scrabble Entertainment” says Maria Costeira, XPAND’S CEO. “We intend to demonstrate and maximize the XPAND 3D brand by introducing India to our advanced, cutting-edge active technologies while providing an entirely new concept and, for many movie patrons, delivering the 3D experience for the very first time.”

Mohammad Ahmadi, President of Technology & Operations for Asia, contributes that “Our goal of partnering with a very capable, prominent and aggressive regional deployment entity was met when XPAND and Scrabble Entertainment entered into this partnership. I am very pleased to add Scrabble Entertainment to a list of great partners we have on this continent.”

About Scrabble Entertainment Pvt. Ltd.

Scrabble Entertainment is currently India’s only 2K DCI Compliant Deploying Entity. Scrabble has installed 120 Screens to-date within the metro cities of India and will install over 500 screens over the next three years in more than 100 Multiplexes, mostly in the 10 major cities of India. All the large exhibition circuits in India including PVR Cinemas, Fame India Limited, Inox Leisure, and Fun Cinemas have signed up with Scrabble for the installation of these digital systems. Prior to Scrabble, India has been a market which was dominated by 1.3 Chip E-Cinema DLP Projectors (Non DCI Compliance).


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