XpanD and Yelmo Cines Strengthen Spain’s 3D Marketplace

May 27, 2009
XpanD and Yelmo Cines Strengthen Spain’s 3D Marketplace With Major Expansion of 3D Cinema Chains

XpanD, a worldwide authority in 3D cinemas and technology platforms, announced today their collaborative venture with Yelmo Cines, one of Spain’s largest cinema chains and the country’s second largest programmer, in conjunction with Suministros Kelonik, Spain’s leading equipment installer. Considered distinctive trendsetters that deliver quality and cutting-edge cinema technologies, Yelmo Cines will heighten their movie-going experience with plans to add several unique 3D theatres in the coming year.

Yelmo Cines, which has a prominent presence with 370 screens and growing, a driving annual attendance over 12 million and a leading position, will continue to help drive the digital expansion by installing 29 XpanD 3D screens in 2009, six which are already operating. XpanD 3D technology perfectly unites through a seamless system, the most absolute realism in 3D imagery available in today’s market. Gearing up for the continued line-up of solid Hollywood 3D films, Yelmo Cines is supporting the convergence of the digital environment and will continue to incorporate the advantages of progressive 3D technology with their latest agreement with XpanD.

"Spain continually proves to be a demanding cinema market and we’re extremely pleased to be partnering with our friends at Yelmo Cines—they’re an award-winning, creative and well-respected exhibitor," says Maria Costeira, CEO of XpanD. "Our combined organizations share a valuable business relationship, and believe there are many collaborative endeavors ahead, as our mutual goal is to deliver the best 3D guest experience possible."

"We believe in offering the best cinema going experience to our patrons, and in the case of 3D digital cinema, XpanD is our selection for achieving this goal," says Enrique Martinez, Technical Director for Yelmo Cines. "In terms of technology, XpanD has demonstrated with their new active glasses model, the capacity for improving the 3D solution, which is a key factor for us in an industry where the technology is moving forward very quickly."

Through a series of recent announcements by XpanD, which is offering a competitive package on multiple systems to mid-July, European territories will gain strength and Spain is considered one of the leading progressive regions by partnering with XpanD, which has grown substantially in the last couple of months with the launch of their newest model, the X101 Series, the most superior stereoscopic viewing platform with a host of special features, including replacement batteries and security tags. The ecology-minded reusable glasses are the perfect fit to the European philosophy.

About Yelmo Cines

Yelmo Cines is one of the Leading Exhibition Companies in Spain, operating 370 screens in 31 sites. With more than 12 million patrons every year, Yelmo Cines is recognised for the quality of the Theatre Multiplexes, offering Stadium Style Seating Auditoriums, Digital Surround Sound Systems, Comfortable and Wide Seating, Spectacular foyers with Attractive Concession Stands, and multiple first class services like Print at Home Advance Selling Systems or CinExpress (Tickets and Popcorn in a non-queue VIP Service).

Yelmo Cines Innovation within the Exhibition Industry, its enhanced Customer Service, and the development of Alternative Content Programs, among others has served to be recognised as "International Exhibitor of the Year 2006" at the CinemaExpo International Congress held in Amsterdam.

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